Camiceria Fray chooses the Crea CAD suite and Creafit Plus to evolve made-to-measure production

A shirtmaking excellence born in Bologna

Camiceria Fray is a historic Italian shirtmaker founded in Bologna in 1962. The brand has built its identity on elegance, absolute quality, traditional workmanship, and hand-finished details. A Fray shirt is designed to retain its value beyond trends, thanks to artisanal care and precision in every detail.

Over the years, Fray has also strengthened its international presence. The brand began to gain recognition beyond Italy as early as 1971, and in 1983 its commercial expansion led the company to move to its production site in Casalecchio di Reno, near Bologna.

For a company with this identity, innovation cannot replace sartorial value. It must protect it, make it more efficient, and allow complex processes to be managed with greater precision.

The need: digitalizing pattern making without losing sartorial quality

In high-end shirtmaking, every detail matters: fit, proportions, collars, cuffs, measurement parameters, alterations, size grading, pattern management, and customizations.

Fray needed to strengthen its pattern-making department with more advanced tools, capable of supporting both traditional CAD pattern design and the creation of made-to-measure patterns.

The goal was clear: to make technical work more fluid, precise, and scalable, while preserving the quality that defines the product.

For this reason, Camiceria Fray chose to purchase the entire Crea CAD suite and Creafit Plus, the system dedicated to the automatic generation of made-to-measure patterns.

The solution: the complete Crea CAD suite

The Crea CAD suite makes it possible to manage the creation, modification, and size grading of apparel patterns through intuitive tools designed to support the daily work of pattern makers.

Create allows users to design new patterns, archive existing ones, manage notches, seams, points, lines, size grading, and technical modifications within an organized and familiar working environment.

One of the suite’s key strengths is interoperability: Create includes direct importers for many proprietary CAD formats, including Lectra, Gerber, Optitex, Investronica, Audaces, Algotex, HPGL, ISO, RAM, and FK, allowing patterns to be imported while preserving essential information.

For Fray, this means working with greater openness, managing existing archives more effectively, and making technical exchanges with partners, suppliers, or internal departments more agile.

Creafit Plus: made-to-measure becomes more automatic

Alongside the CAD suite, Fray chose Creafit Plus, Crea Solution’s system dedicated to the automatic generation of made-to-measure patterns.

Creafit Plus makes it possible to automatically create made-to-measure patterns while respecting the pattern-making rules previously defined by the operator. Once the rules have been set, the system works as if it were the pattern maker itself, generating countless made-to-measure garments automatically.

Its main functions include the management of customer garments and orders, pattern alterations, models, product categories, customers, and their related measurement tables.

For a shirtmaker like Fray, this technology is particularly strategic: a made-to-measure shirt requires consistency, precision, and the ability to replicate sartorial rules with great reliability.

Creafit Plus transforms these rules into a structured digital process, reducing repetitive manual work while maintaining full technical control over the final result.

From pattern to production: more efficiency, less dispersion

The integration between Crea CAD and Creafit Plus allows Fray to build a more organized workflow between standard pattern making and made-to-measure pattern development.

Customer data, measurements, alterations, and garment features can be managed with greater consistency, avoiding fragmented steps and reducing the risk of errors.

The system identifies the patterns to be created, adapts them to the customer’s measurements, and applies the pattern-making rules previously defined by the company.

The Crea CAD suite also adds important productivity features: visual pattern previews, customizable interface, macro functions, automatic size grading, marker simulation, automatic nesting algorithms, and tools to optimize fabric consumption.

In practical terms: fewer repetitive operations, more control, and greater continuity between pattern design, size grading, made-to-measure development, and preparation for production.

The benefits for Camiceria Fray

By introducing the complete Crea CAD suite and Creafit Plus, Camiceria Fray strengthens its technical and production process.

The main benefits include:

  • faster and more structured CAD pattern design;
  • more organized pattern management;
  • more efficient size grading;
  • greater interoperability with proprietary CAD formats;
  • automation of made-to-measure pattern creation;
  • digital management of measurements, customers, orders, and alterations;
  • reduction of repetitive manual activities;
  • greater precision in the construction of customized garments;
  • better control of the workflow from pattern making to production.

Conclusion

Camiceria Fray’s choice confirms that even companies deeply rooted in sartorial tradition can evolve through advanced technologies without compromising their identity.

Crea Solution does not enter the process to replace artisanal expertise, but to make it stronger, more replicable, and more efficient.

In a sector where quality depends on the precision of every detail, proper digitalization is not a luxury: it is elegant survival.

Camiceria Fray chose the Crea CAD suite and Creafit Plus to bring its sartorial excellence into a more precise, integrated, and scalable digital workflow.