Founded in 1960 in Rome by Valentino Garavani and Giancarlo Giammetti, Maison Valentino was created to embody the excellence of Italian haute couture. From the very beginning, the Maison stood out for its unique aesthetic language, blending creativity, craftsmanship, and a refined vision of beauty. Individuality has always been a defining trait of the brand, expressed through collections that celebrate sartorial mastery and obsessive attention to detail.

Today, Valentino is recognized as a leading force in the international fashion scene. Its creations range from Haute Couture to Prêt-à-Porter, from Valentino Garavani accessories to eyewear by the Akoni Group, and the Valentino Beauty line developed in partnership with L’Oréal. Each product tells a story of style and authenticity, confirming the Maison as a benchmark for elegance that doesn’t follow trends it sets them.

However, Valentino’s commitment goes far beyond fashion. In every action, both inside and outside the atelier, you’ll find the same passion, care, and pursuit of perfection that define each haute couture garment. This vision is reflected in the company culture: the Maison fosters an environment where talent can flourish, with personalized growth paths that nurture individuals both professionally and personally.

Within this framework of innovation and responsibility, Valentino has introduced the IRIS system a computer vision technology designed to optimize the cutting of complex patterned fabrics. This revolutionary solution has transformed a traditionally manual process into one that is automated, precise, and smooth, aligning perfectly with the Maison’s philosophy. IRIS can recognize patterns like plaids, stripes, or tone-on-tone designs, aligning pieces with extreme accuracy and significantly reducing fabric waste.

The implementation of IRIS fully reflects the brand’s commitment to quality and innovation. This advanced computer vision system has redefined how patterned fabrics are cut, replacing manual steps with a faster, highly accurate automated process. IRIS is capable of recognizing and managing intricate designs, ensuring perfect alignment of fabric patterns for a final product that is both consistent and harmonious.

One of IRIS’s most powerful features is its ability to detect fabric imperfections. When a defect is identified, the system instantly recalculates model placement in real time, avoiding waste and eliminating the need for manual correction. This makes the cutting process more fluid, continuous, and reliable, allowing for direct transition to the garment assembly phase with a significant reduction in waste and errors.

The adoption of IRIS is also aligned with the Maison’s sustainability journey, aiming to merge production efficiency with resource responsibility. Reducing waste, optimizing material usage, and preserving the quality of the finished garment honors the brand’s heritage of craftsmanship, while embracing a forward-thinking approach to innovation. In this balance of tradition and technology, the IRIS system becomes a symbol of a more conscious and responsible fashion, one that values every phase of the creative and production process.