MINICONF chooses GOORU PLM to manage product development in a multi-brand ecosystem

An Italian group specialized in childrenswear

MINICONF is an Italian company specialized in childrenswear, active since 1973 and focused on quality, style, comfort, and children’s freedom of expression.

The company’s portfolio includes brands such as Sarabanda, Minibanda, and iDO, supported by a structure involving more than 350 collaborators across headquarters, branches, and stores.

Alongside its own brands, MINICONF also manages highly recognizable projects and licences, including Ducati Kids and Superga. The Ducati collection, introduced into the MINICONF portfolio from the Fall-Winter 2022 season, is dedicated to children aged 3 to 16 and also includes a newborn selection.

For a company managing multiple brands, different targets, seasons, collections, licences, and product categories, product lifecycle management cannot rely on fragmented tools. It requires a central platform capable of connecting information, departments, and processes.

The need: managing the complexity of multiple brands and collections

MINICONF operates in a particularly structured environment: each brand has its own identity, positioning, and product development logic.

iDO represents a dynamic everyday style, designed for children who are always on the move. Sarabanda expresses a refined and versatile aesthetic. Minibanda focuses on the baby segment from 0 to 24 months. Ducati Kids adds a more sporty, iconic, and licensed universe.

In this scenario, the real challenge is maintaining order. Technical sheets, bills of materials, materials, colour folders, costs, suppliers, images, sizes, progress updates, and tasks must be available to different teams without duplication or data dispersion.

The goal was therefore to adopt a PLM platform capable of centralizing product information and making collaboration between design, product, technical, sourcing, production, and management teams more efficient.

The solution: GOORU PLM

To meet this need, MINICONF chose GOORU PLM, Crea Solution’s cloud platform dedicated to product lifecycle management.

GOORU unifies product-related business data and processes into a single cloud platform, with integration options through O-Data, SDK, and REST APIs with company systems, e-commerce platforms, and analytical tools such as PowerBI.

The platform is web-based and can be accessed from different devices, supporting collaboration between teams that may also be geographically distributed. This is particularly relevant for a company like MINICONF, where multiple brands, functions, and stakeholders need to work on the same data in a coordinated way.

Product data always accessible and greater operational control

GOORU enables fast access to all critical information: articles, technical sheets, cost sheets, materials, measurement sets, orders, processes, galleries, and bills of materials.

The platform’s interactive structure allows users to navigate between different entities and reduces the time needed to find the correct information.

For MINICONF, this means managing collection development with greater control: each article can be monitored through dashboards, progress bars, and configurable product sheets that collect data on production status, colour folders, sizes, measurements, costs, bills of materials, washes, and other relevant information.

In practical terms, the PLM becomes the single place where the product is built, updated, controlled, and shared.

The solution: GOORU PLM

To meet this need, MINICONF chose GOORU PLM, Crea Solution’s cloud platform dedicated to product lifecycle management.

GOORU unifies product-related business data and processes into a single cloud platform, with integration options through O-Data, SDK, and REST APIs with company systems, e-commerce platforms, and analytical tools such as PowerBI.

The platform is web-based and can be accessed from different devices, supporting collaboration between teams that may also be geographically distributed. This is particularly relevant for a company like MINICONF, where multiple brands, functions, and stakeholders need to work on the same data in a coordinated way.

Product data always accessible and greater operational control

GOORU enables fast access to all critical information: articles, technical sheets, cost sheets, materials, measurement sets, orders, processes, galleries, and bills of materials.

The platform’s interactive structure allows users to navigate between different entities and reduces the time needed to find the correct information.

For MINICONF, this means managing collection development with greater control: each article can be monitored through dashboards, progress bars, and configurable product sheets that collect data on production status, colour folders, sizes, measurements, costs, bills of materials, washes, and other relevant information.

In practical terms, the PLM becomes the single place where the product is built, updated, controlled, and shared.

The benefits for MINICONF

By introducing GOORU PLM, MINICONF strengthens its ability to manage product development in a more structured, shared, and controlled way.

The main benefits include:

  • centralized product data;
  • more organized management of brands, collections, seasons, and lines;
  • article-level progress control;
  • greater task traceability;
  • integrated management of technical sheets, materials, colours, costs, and bills of materials;
  • smoother collaboration between departments;
  • reduced data redundancy;
  • customizable reports and dashboards;
  • stronger support for operational and strategic decisions;
  • greater efficiency in managing both proprietary brands and licences.

Conclusion

MINICONF’s choice confirms the value of GOORU PLM for companies managing structured collections, multiple brands, and complex processes.

In an ecosystem where Sarabanda, iDO, Minibanda, Ducati Kids, Superga, and other projects coexist, the PLM is not just a management tool: it is the infrastructure that makes it possible to maintain consistency, speed, and control.

MINICONF chose GOORU PLM to make product management more integrated, more traceable, and better suited to the complexity of a multi-brand childrenswear group.