Since 1995, Désirée has represented the upholstered furniture brand of the Euromobil Group, though the company’s roots go back even further to 1968, when it began its operations in Tezze di Piave, in the heart of the Treviso region. Today, Désirée produces sofas, armchairs, beds, and home accessories such as rugs and poufs, all united under the “Home Soft Home” philosophy a design approach centered around comfort, warmth, and a truly domestic atmosphere. Every creation is designed to offer well-being, without ever compromising on a refined, distinctive design full of character. Attention to every detail always the result of conscious design choices is paired with rigorous craftsmanship, ensuring the unmistakable quality of Made in Italy. Désirée’s upholstered products are born from bold ideas and a constant creative exchange with internationally renowned designers, who are key partners in developing each collection.

From the very beginning, the company’s goal has been clear: optimize production times, minimize errors and manual labor, while preserving the outstanding quality of its products.

One of the main challenges involved working with complex fabrics, such as plaids and stripes, which require long and labor-intensive processes, as well as the precise handling of leather cutting. To overcome these challenges, Désirée turned to Crea Solution’s automated systems, implementing advanced technologies for fabric and leather vision and automatic cutting. Specifically, the company integrated a comprehensive system capable of managing plaid and striped fabrics, recognizing their patterns, detecting flaws, and optimizing placement in real time. For leather cutting, Désirée uses high-precision modular systems equipped with interchangeable tools and a conveyor system that streamlines the loading of hides by operators.

Thanks to the introduction of an automated system for loading fabric pieces onto the cutting belt, Désirée has eliminated the need for manual intervention. An integrated inspection station scans the fabric, detects any flaws, and alerts the system, which then takes these flaws into account during the cutting phase. This system is also connected to the company’s ERP software, allowing for the ranking of suppliers based on the quality of the fabrics delivered.

To tackle the challenge of precise cutting of patterned fabrics, Désirée adopted IRIS by Crea Solution. This system can detect even the most subtle patterns and tone-on-tone designs, ensuring a detailed fabric analysis. As the material continuously advances on the cutting belt, cameras analyze the pattern and adjust the layout in real time, guaranteeing perfect alignment between the pattern and the cutting templates. The cut pieces already precisely matched are immediately ready for sewing.

To further enhance accuracy, Désirée has also implemented a defect management system capable of detecting linear flaws, isolated defects, and creases from fabric laying. The system processes this information in real time and either avoids the flawed areas or adapts the models automatically to maintain both the look and functionality of the product.

For leather cutting, Désirée has introduced cutting-edge, single-sheet modular machines with interchangeable tools, capable of handling complex tasks. The manually controlled conveyor system simplifies material loading onto the cutting belt, making the entire process more efficient and accurate.

The implementation of Crea Solution technologies has deeply transformed Désirée’s production flow, bringing innovation while preserving the artisanal value that has always defined the brand. The result is a production process that is faster, smarter, and more sustainable, fully aligned with the company’s design and quality vision.

Désirée thus reaffirms its identity as a brand that masterfully blends design, craftsmanship, and technological innovation, maintaining the high standards of Made in Italy while anticipating the challenges of contemporary interior design.