Imperial is an Italian fashion brand founded in 1978 in Bologna, born from the entrepreneurial vision of Adriano Aere and Emilia Giberti. From the very beginning, the brand stood out for its innovative approach to production, essentially anticipating the concept of fast fashion with a model that successfully combines speed, quality, and authentic Made in Italy identity.

The heart of the company still beats in Bologna, in a large facility that houses around 300 employees. This is where the entire creative and production process takes place from the design and development of garments to the final manufacturing. This fully integrated setup is one of the brand’s main strengths, enabling speed, quality control, and stylistic consistency across every collection.

Imperial is a brand in constant evolution, always tuned in to market trends and capable of translating them into dynamic and original collections. Its success lies in continuous research into materials, colors, details, and inspirations all aimed at capturing the tastes of a modern, discerning, and fashion-forward audience.

At the core of its production model is the “quick strategy” a system that allows a garment to go from concept to retail in just 8 to 10 days. This remarkable speed is made possible by a network of Italian suppliers and an optimized management system that supports weekly launches perfectly aligned with market demand.

To sustain this pace while maintaining high quality standards, Imperial relies on advanced digital tools, including the PLM Gooru (Product Lifecycle Management) system developed by Crea Solution. This platform is designed to centralize, coordinate, and monitor every phase of a product’s lifecycle from tech packs and BOMs to material management and approval workflows. The PLM system also enables seamless communication across departments an essential factor in an industry where precision and speed are critical.

In the fashion world, having an efficient PLM system means staying competitive, sustainable, and in control of time and costs. Thanks to this technology, Imperial can respond quickly to market shifts while maintaining the high quality of its products.

The Gooru PLM platform adopted by the company is a comprehensive, cloud-based solution that unifies data and processes within a single, accessible interface. Through the integration of Open Data (O-Data) technology, it allows the company to fully leverage all information related to the business, products, and production workflows offering a structured and organized view of company operations.

Being web-based, the platform ensures global and continuous access: team members can connect from anywhere using a tablet, smartphone, or laptop, enabling flexible and always-on work, even remotely.

The system provides real-time visibility into every article in production, with progress shown through interactive charts and intuitive dashboards. Each development stage is closely monitored, and teams can download detailed reports in Excel or PDF, simplifying data analysis and interdepartmental collaboration.

Another standout feature is the customizable product sheet, packed with detailed information: technical specs, materials, processes, and production stages are all gathered in a single view, allowing for precise management and thorough quality control of every garment.

Through the integration of production strategy and digital technology, Imperial confirms its ability to combine innovation, style, and entrepreneurial vision establishing itself as one of the most dynamic and responsive Italian brands in the contemporary fashion landscape.