On-demand fashion





Millennials make up the largest percentage of demand for affordable on-demand or personalized clothing. They are the first truly global generation but with strong customization needs. As paradoxical as it may seem, since it is a generation with many purchasing alternatives, millennials are a target that demonstrates loyalty to brands that guarantee an emotional experience. More than the content, the authenticity of the content is important.





It is not just a future vision, but it is already the present: mass customization applied on on-demand fashion is the new world trend and is gradually replacing the mass and serial production to which we have been accustomed since the 1950s. Living an experience, receiving good service and having a personalized product is increasingly perceived by today’s consumer as an expression of themselves and their personality.

To satisfy the market in this direction, fashion houses need to make the production of customized garments or accessories scalable.




On-demand production and customization are the new trend in the fashion industry. Customers want unique, customized pieces with fast delivery. This is a great opportunity to reduce inventory and increase cash flow, but you need the right tools.



Until a few years ago, having mass-production rhythms on on-demand items was unthinkable, now it is possible thanks to innovation and artificial intelligence.

There are on-demand production systems that can automatically place and cut patterns on printed, checked and striped or allover fabrics, without the need for custom labor or manual cutting. The Crea Solution artificial intelligence system recognizes weft, prints, patterns, defects and folds of the fabric and automatically positions the models obtaining an optimal positioning, aimed at saving the greatest amount of fabric by obtaining millimeter precision. While the fabric runs on the automatic cut, a linear camera detects all its characteristics, adapting the positioning, which is performed at the same time as the material advances and is cut. This process allows zero downtime and continuous cycle production.




Several clothing companies have adopted this system by applying it to their reference sectors. In the case of the sportswear and athleisure industry, the ideal solution is the artificial reading of models printed on fabric. The system recognizes the profile of the models and cuts automatically without having to profile the pieces with manual cutting, the models are ready to be sewn.
In the men’s and women’s tailored clothing industry, the reading of checked and striped fabrics is exploited, as well as in the fashion industry of repeated motifs. The system recognizes in fact “known” points such as repeated letters and motifs, automatically placing and cutting the patterns on the weft as they were conceived by the designer.

Companies that also produce tailor-made or on-demand clothing have recorded an increase in the percentage of turnover from this service, up to + 15%.